Social Media Marketing
Social media marketing is an integral part of marketing strategy as it poses endless benefits and possibilities. Businesses employing SMM strategies are tremendously bearing a phenomenal cost-effective marketing opportunity out of it. Whilst others are missing out on the chance to stand out and top the game.
The reasons why you should invest in social media marketing:
To increase Brand awareness: Being the most cost-efficient strategy in digital marketing, it builds brand visibility and cultivates brand reputation at its best. It helps generate a wide audience and build a reputed community of prospects.
Increase in conversion rates: Social media marketing initiates more humanised interactions with the audience via different social media channels which prompt prospects to convert and become loyal customers. When compared to outbound marketing, social media can assure higher conversion rates.
Cost-effective promotion of products and services: The ultimate reason why you should invest in social media marketing is the cost-efficient way in which your products and services can be promoted via social media platforms, increase brand visibility and drive purchases.
Increase in inbound Traffic: Social media marketing helps expand your market radius and reach new customers who are outside your loyal customer circle. Without marketing through social media sources, your inbound traffic would be limited to your usual customers who are already familiar with your brand and who are likely to search for the exact keywords you already rank your website for. Effective marketing through social media helps to broaden your business reach to versatile consumers across the globe.
The simplest difference between organic and paid marketing strategies is that the former attracts traffic and generates leads for free, whereas the latter involves payment for marketing and attracting traffic.
Organic marketing involves creating and distributing organic content without using paid advertising tools to improve website visibility and attract traffic. Organic marketing can assure brand awareness, attract potential customers, retain them and build brand loyalty.
Paid marketing as the name suggests uses paid advertising tools to attract traffic. It involves using paid services like buying clicks from prominent platforms like Google, Twitter, and Facebook, banner ads and sponsored posts.
Both these marketing strategies have their advantages and serve different purposes. A business tends to attract more traffic when these legitimate marketing strategies are judiciously used together.
Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message. Being able to acknowledge each comment shows that you are attentive to your visitors’ needs and aim to provide the best experience.
Social media plays a critical role in effective digital marketing strategy. Many brands use social media for top-of-funnel marketing and then utilize paid advertising for attracting traffic and increase brand awareness. It has heavily influenced the design and video format, as users today expect to get information very quickly. For example, videos that can be understood while muted are popular now, as people want to consume that content while in public.
Posting on social media might yield your website with some site traffic, but a more consistent effort is essential to see significant success. SEO can be a trump card in helping you achieve higher page rankings and improve traffic to your business website. While social media doesn’t directly increase search engine rankings, Social Media Examiner states that around 58% of marketers who have been using social media for almost one year or longer still see improved search engine rankings. Placing apt keywords and optimising your page judiciously can revolutionise your website traffic and help generate positive results for your business website.
Social Media Marketing
Social media marketing is an integral part of marketing strategy as it poses endless benefits and possibilities. Businesses employing SMM strategies are tremendously bearing a phenomenal cost-effective marketing opportunity out of it. Whilst others are missing out on the chance to stand out and top the game.
The reasons why you should invest in social media marketing:
To increase Brand awareness: Being the most cost-efficient strategy in digital marketing, it builds brand visibility and cultivates brand reputation at its best. It helps generate a wide audience and build a reputed community of prospects.
Increase in conversion rates: Social media marketing initiates more humanised interactions with the audience via different social media channels which prompt prospects to convert and become loyal customers. When compared to outbound marketing, social media can assure higher conversion rates.
Cost-effective promotion of products and services: The ultimate reason why you should invest in social media marketing is the cost-efficient way in which your products and services can be promoted via social media platforms, increase brand visibility and drive purchases.
Increase in inbound Traffic: Social media marketing helps expand your market radius and reach new customers who are outside your loyal customer circle. Without marketing through social media sources, your inbound traffic would be limited to your usual customers who are already familiar with your brand and who are likely to search for the exact keywords you already rank your website for. Effective marketing through social media helps to broaden your business reach to versatile consumers across the globe.
The simplest difference between organic and paid marketing strategies is that the former attracts traffic and generates leads for free, whereas the latter involves payment for marketing and attracting traffic.
Organic marketing involves creating and distributing organic content without using paid advertising tools to improve website visibility and attract traffic. Organic marketing can assure brand awareness, attract potential customers, retain them and build brand loyalty.
Paid marketing as the name suggests uses paid advertising tools to attract traffic. It involves using paid services like buying clicks from prominent platforms like Google, Twitter, and Facebook, banner ads and sponsored posts.
Both these marketing strategies have their advantages and serve different purposes. A business tends to attract more traffic when these legitimate marketing strategies are judiciously used together.
Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message. Being able to acknowledge each comment shows that you are attentive to your visitors’ needs and aim to provide the best experience.
Social media plays a critical role in effective digital marketing strategy. Many brands use social media for top-of-funnel marketing and then utilize paid advertising for attracting traffic and increase brand awareness. It has heavily influenced the design and video format, as users today expect to get information very quickly. For example, videos that can be understood while muted are popular now, as people want to consume that content while in public.
Posting on social media might yield your website with some site traffic, but a more consistent effort is essential to see significant success. SEO can be a trump card in helping you achieve higher page rankings and improve traffic to your business website. While social media doesn’t directly increase search engine rankings, Social Media Examiner states that around 58% of marketers who have been using social media for almost one year or longer still see improved search engine rankings. Placing apt keywords and optimising your page judiciously can revolutionise your website traffic and help generate positive results for your business website.
Email Marketing
Email marketing in basic terms refers to the use of emails to promote services and products while building relationships with potential clients and customers. Email marketing can be in the form of newsletters with updates on the company or promotion of exclusive deals and sales for subscribers. The best thing about email marketing is that it gives businesses a pathway to keep their customers informed and tailor their messages to the target audience. It is an accessible form of marketing, even for small businesses as it is easy to set up and track.
The answer is yes. Let us never presume that because social media has become so hugely popular, it’s enough to solely uplift your digital presence. Even now, there are more active email accounts than active social media accounts in the world. Email marketing is more private and often feels more personal to the consumer. Most people are consistently tuned into their email, browsing and checking it multiple times a day and constantly seeing notifications appear on their mobiles, tablets or laptops.
Email marketing possesses a variety of benefits for improving your business reach and establishing your visibility among potential customers. The following are the reasons why you should employ email marketing in your business.
- It offers real-time communication with customers.
- Helps in establishing and maintaining communication with your target audience.
- Cost-effective method.
- Emails prompt responses from the audience.
- Helps boost brand recognition and traffic.
- It is easily trackable and timely.
Email campaigns can surely improve sales, provided you stimulate and inspire the target audience towards investing their money in your products or services. Sending email receipts is a powerful e-commerce email marketing strategy that may help in hiking sales. Just make sure that you meet the local e-invoicing regulations. Also, turn your customers into your brand supporters. Customer feedbacks and opinions are the most effective forms of marketing your business can ever have. Email marketing serves as a direct conduit to your customer base. With email, you are given almost complete freedom as a marketer. Unlike certain social media channels, there are no character limits to restrict the length and breadth of your messages. Advantages like these cement the relationship between email marketing and sales.
Certain musts and must-nots to follow in email marketing are:
- Defining your marketing goals and target audience.
- Building an email list.
- Dividing the list based on goals and target audience.
- Understanding and deciding when/why to use different email templates – like renewing subscriptions, discount offers, welcome messages, brand stories, announcements, client case studies etc.
- Learning to use an email automation platform.
- Designing optimized email templates.
- Creating effective content focused around a specific call-to-action.
- Choosing a compelling subject line while composing mails.
- Knowing what to avoid to prevent ending up in spam folders.
Email Marketing
Email marketing in basic terms refers to the use of emails to promote services and products while building relationships with potential clients and customers. Email marketing can be in the form of newsletters with updates on the company or promotion of exclusive deals and sales for subscribers. The best thing about email marketing is that it gives businesses a pathway to keep their customers informed and tailor their messages to the target audience. It is an accessible form of marketing, even for small businesses as it is easy to set up and track.
The answer is yes. Let us never presume that because social media has become so hugely popular, it’s enough to solely uplift your digital presence. Even now, there are more active email accounts than active social media accounts in the world. Email marketing is more private and often feels more personal to the consumer. Most people are consistently tuned into their email, browsing and checking it multiple times a day and constantly seeing notifications appear on their mobiles, tablets or laptops.
Email marketing possesses a variety of benefits for improving your business reach and establishing your visibility among potential customers. The following are the reasons why you should employ email marketing in your business.
- It offers real-time communication with customers.
- Helps in establishing and maintaining communication with your target audience.
- Cost-effective method.
- Emails prompt responses from the audience.
- Helps boost brand recognition and traffic.
- It is easily trackable and timely.
Email campaigns can surely improve sales, provided you stimulate and inspire the target audience towards investing their money in your products or services. Sending email receipts is a powerful e-commerce email marketing strategy that may help in hiking sales. Just make sure that you meet the local e-invoicing regulations. Also, turn your customers into your brand supporters. Customer feedbacks and opinions are the most effective forms of marketing your business can ever have. Email marketing serves as a direct conduit to your customer base. With email, you are given almost complete freedom as a marketer. Unlike certain social media channels, there are no character limits to restrict the length and breadth of your messages. Advantages like these cement the relationship between email marketing and sales.
Certain musts and must-nots to follow in email marketing are:
- Defining your marketing goals and target audience.
- Building an email list.
- Dividing the list based on goals and target audience.
- Understanding and deciding when/why to use different email templates – like renewing subscriptions, discount offers, welcome messages, brand stories, announcements, client case studies etc.
- Learning to use an email automation platform.
- Designing optimized email templates.
- Creating effective content focused around a specific call-to-action.
- Choosing a compelling subject line while composing mails.
- Knowing what to avoid to prevent ending up in spam folders.
Content Marketing
Content marketing refers to a strategic marketing approach that focuses on creating and distributing relevant, valuable content that can attract audiences and build a valuable relationship with them. Content marketing is an ideal approach to driving profitable customer action, by letting your content speak for your business.
While other marketing processes focus on a single channel (like Email marketing or Social media), content marketing puts forth a multi-channel approach that integrates social media marketing, email marketing, and SEO aspects. Since this strategy can deliver apt content to the right audience and has the potential to drive immense traffic, it is considered the present and future of marketing. If you incorporate relevant content marketing strategies into your business, it can guide users towards the purchase and help in brand recall.
Content can serve as the core aspect that can help differentiate your brand and show, why people should be choosing you over thousands of other businesses offering similar services. The right content can help guide the audience towards buying from you with confidence. In that order, content marketing offers a wide range of benefits if incorporated into any business. That includes:
- Building trust and meaningful relationships with the audience: Relevant content is capable of building long-lasting customer relationships. These relationships can help earn trust from your target audience, which is crucial in prompting them to initiate a purchase from you, leaving aside the pool of other similar options. Content can serve as the core aspect that can help differentiate your brand and show and resonate with why people should be choosing you over other similar competitors. The right content can boost brand loyalty and confidence of the existing customers as well as the prospects. In that order, content marketing offers a wide range of benefits if incorporated into any business. That includes:
- Increase brand awareness: Apt content can immensely help in increasing brand awareness and earning more customers. Content marketing allows you to craft your brand story, helping you to differentiate yourself from your competitors and demonstrate to your audience what you can offer that your competitors cannot.
- Customer Engagement: Authentic content can keep your audience engaged over a long period, thereby letting your brand become a valuable part of their lives and positioning it as an irreplaceable product or service in grocery lists.
- Cost saving: Content marketing is one of the most cost-efficient yet the most effective marketing strategy to level up your business and maintain a long-term relationship with customers. Prodding content always can attract better customer loyalty.
- Repeat purchases: valuable content can keep your audience excited about your brand after the initial buy and can prompt them to become brand loyalists and continue with their purchase.
Content is the fundamental aspect of everything that people do online before initiating a purchase- that is from the initial search to the minute they hit the buy button. Content forms the core of everything, right from web pages, online reviews, search results, demo videos and everything else that aids the audience to make buying decisions.
When compared to other marketing schemes, content marketing allows your business to connect with your target customers on a more personal level and guide them to make purchases from you. This is because of the humanised approach that genuine, timely content can establish between your business and the audience.
This solely depends on what your business needs or goals are. But in general, you can expect one or all of the following results once you have initiated your content marketing strategy.
- Search Visibility: Once your content marketing strategy matures, your webpages are expected to rank higher on search engines for your target keywords and with that, your overall domain authority is also expected to increase.
- Brand Recall: You can expect to see more traffic on your website, from social and search, also referral traffic from third-party sites and a hike in brand mentions across the web.
- Engagement: Apt content marketing strategies over time can assure more likes, shares and engagements on social media platforms. More inbound links from third-party sources can also be expected.
- Authority: As the strategy matures, your business will build more authority within its niche industry and build trust and relationships with a wider audience.
- Lead Generation: You can expect to generate a high volume of leads from social, search and offline sources as well. A higher volume of leads can also be expected to turn into potential customers as the content marketing strategy guides them along the buying process.
- Customer Loyalty: A large proportion of customers buy your services more than once.
Content Marketing
Content marketing refers to a strategic marketing approach that focuses on creating and distributing relevant, valuable content that can attract audiences and build a valuable relationship with them. Content marketing is an ideal approach to driving profitable customer action, by letting your content speak for your business.
While other marketing processes focus on a single channel (like Email marketing or Social media), content marketing puts forth a multi-channel approach that integrates social media marketing, email marketing, and SEO aspects. Since this strategy can deliver apt content to the right audience and has the potential to drive immense traffic, it is considered the present and future of marketing. If you incorporate relevant content marketing strategies into your business, it can guide users towards the purchase and help in brand recall.
Content can serve as the core aspect that can help differentiate your brand and show, why people should be choosing you over thousands of other businesses offering similar services. The right content can help guide the audience towards buying from you with confidence. In that order, content marketing offers a wide range of benefits if incorporated into any business. That includes:
- Building trust and meaningful relationships with the audience: Relevant content is capable of building long-lasting customer relationships. These relationships can help earn trust from your target audience, which is crucial in prompting them to initiate a purchase from you, leaving aside the pool of other similar options. Content can serve as the core aspect that can help differentiate your brand and show and resonate with why people should be choosing you over other similar competitors. The right content can boost brand loyalty and confidence of the existing customers as well as the prospects. In that order, content marketing offers a wide range of benefits if incorporated into any business. That includes:
- Increase brand awareness: Apt content can immensely help in increasing brand awareness and earning more customers. Content marketing allows you to craft your brand story, helping you to differentiate yourself from your competitors and demonstrate to your audience what you can offer that your competitors cannot.
- Customer Engagement: Authentic content can keep your audience engaged over a long period, thereby letting your brand become a valuable part of their lives and positioning it as an irreplaceable product or service in grocery lists.
- Cost saving: Content marketing is one of the most cost-efficient yet the most effective marketing strategy to level up your business and maintain a long-term relationship with customers. Prodding content always can attract better customer loyalty.
- Repeat purchases: valuable content can keep your audience excited about your brand after the initial buy and can prompt them to become brand loyalists and continue with their purchase.
Content is the fundamental aspect of everything that people do online before initiating a purchase- that is from the initial search to the minute they hit the buy button. Content forms the core of everything, right from web pages, online reviews, search results, demo videos and everything else that aids the audience to make buying decisions.
When compared to other marketing schemes, content marketing allows your business to connect with your target customers on a more personal level and guide them to make purchases from you. This is because of the humanised approach that genuine, timely content can establish between your business and the audience.
This solely depends on what your business needs or goals are. But in general, you can expect one or all of the following results once you have initiated your content marketing strategy.
- Search Visibility: Once your content marketing strategy matures, your webpages are expected to rank higher on search engines for your target keywords and with that, your overall domain authority is also expected to increase.
- Brand Recall: You can expect to see more traffic on your website, from social and search, also referral traffic from third-party sites and a hike in brand mentions across the web.
- Engagement: Apt content marketing strategies over time can assure more likes, shares and engagements on social media platforms. More inbound links from third-party sources can also be expected.
- Authority: As the strategy matures, your business will build more authority within its niche industry and build trust and relationships with a wider audience.
- Lead Generation: You can expect to generate a high volume of leads from social, search and offline sources as well. A higher volume of leads can also be expected to turn into potential customers as the content marketing strategy guides them along the buying process.
- Customer Loyalty: A large proportion of customers buy your services more than once.
Google Ads
Google Ads, in simple terms, refers to Google’s online advertising program. It is a paid advertising platform that uses a pay-per-click (PPC) marketing strategy to create online ads and reach the target audience exactly when they are interested in a particular product or service. There are plenty of valuable reasons why you should incorporate google ads in your business.
- It helps to drive qualified traffic.
- An effective way for business promotion and selling services or products.
- Increase your in-store visit.
- Raise brand awareness.
- Offers a lot of flexibility as Google ads are managed online, hence you have the liberty to create and change your ad campaigns at any point in time, including a budget, ad text and settings.
Targeting ads form a quintessential part of every advertising campaign. Google ads provide different targeting tools to narrow down the targeted group audience. Targeting with google ads helps in connecting with people based on what they like, their location, what they are looking for, which all sites they are visiting and many other factors. The greatest advantage is that you can build the ideal audience for your business by layering several targeting options available for the campaign.
- Google Display Targeting: Display targeting works best on people who have an interest in your product, service or brand. There are numerous ad targeting options to choose from if you want to advertise on the Google Display Network (GDN), like Demographics, location, topic, keyword, placement, custom audience, affinity audience etc.
- Google Search Targeting: Search ads work best on prospective customers who are actively looking for the product or service offered by your brand or who have experience interacting with your business. The targeting parameters available on Google Search Network (GSN) are location, keyword, custom audiences, remarketing, in-market audiences etc.
- Keyword Targeting: Keyword targeting works excellently on both search and display campaigns. In the case of display campaigns, you can enter key terms related to your business or service to prompt google ads to track down relevant sites to place your campaigns. The Google Keyword Planner can be used to brainstorm ideas.
Keyword targeting forms an indispensable part of search campaigns. The keywords you choose tell Google ads which all search terms to bid on and when to display the ads on the Search Engine Result Page (SERP). Care should be taken to use the right keywords and keep a track of the negative keywords to optimize each ad group.
- Topic Targeting: Topic targeting is important to ensure that your ads are only shown alongside content that is relevant to your brand and its target audience. This kind of contextual targeting helps in choosing apps, websites and videos with topics that resonate with your business and its target audience.
- Audience Targeting: You can drive relevant traffic by reaching or targeting users who have an interest in what your business has to offer or based on what matches your customer persona.
In maximising e-commerce sales, nothing beats the potential of Google ads. Google ads offer a range of options and possibilities to help reach the right audience at the right time. One can combine different digital marketing strategies such as email, and Facebook with various Google ad campaign types to reach the right shoppers, exactly when they are looking for the product or service that you are selling via your e-commerce enterprise.
Following are some best google ad types to maximise your e-commerce sales:
- Google shopping ads
- Google search ads
- Google Remarketing ads
- Google Display Network
- YouTube Ads
- Google Gallery Ads
Also, bidding the apt keywords and search phrases in your content can help your ads to be placed on the top, side or bottom of the search pages, YouTube ad videos and other relevant content around the web.
Video advertising is the process whereby brands display promotional content to the millions of people who watch videos daily. Video advertising allows them to reach consumers through a wide range of video formats, working across multiple devices and channels. The ads play at different times and use several targeting methods.
Advantages of video ads include:
- Higher engagement
- Boosts conversion rates
- Improves SEO
- Establishes the brand and tells its story
- Builds credibility and trust
- Generate sales and increase website traffic
Search Engine Marketing (SEM) uses paid advertisements that appear on SERPs to market your brand and its services. Advertisers bid on the keywords that users are likely to enter on search engines while looking for specific products or services and take the opportunity to make their ads appear alongside the search query results. In Search engine marketing, the ads can appear as small, text-based ads, to visual shopping ads. The greatest advantage of SEM is that it enables advertisers to put the ads in front of motivated customers who are likely to make a purchase. No other advertising medium offers this, hence SEM stands as an effective way to grow your business.
Google Ads
Google Ads, in simple terms, refers to Google’s online advertising program. It is a paid advertising platform that uses a pay-per-click (PPC) marketing strategy to create online ads and reach the target audience exactly when they are interested in a particular product or service. There are plenty of valuable reasons why you should incorporate google ads in your business.
- It helps to drive qualified traffic.
- An effective way for business promotion and selling services or products.
- Increase your in-store visit.
- Raise brand awareness.
- Offers a lot of flexibility as Google ads are managed online, hence you have the liberty to create and change your ad campaigns at any point in time, including a budget, ad text and settings.
Targeting ads form a quintessential part of every advertising campaign. Google ads provide different targeting tools to narrow down the targeted group audience. Targeting with google ads helps in connecting with people based on what they like, their location, what they are looking for, which all sites they are visiting and many other factors. The greatest advantage is that you can build the ideal audience for your business by layering several targeting options available for the campaign.
- Google Display Targeting: Display targeting works best on people who have an interest in your product, service or brand. There are numerous ad targeting options to choose from if you want to advertise on the Google Display Network (GDN), like Demographics, location, topic, keyword, placement, custom audience, affinity audience etc.
- Google Search Targeting: Search ads work best on prospective customers who are actively looking for the product or service offered by your brand or who have experience interacting with your business. The targeting parameters available on Google Search Network (GSN) are location, keyword, custom audiences, remarketing, in-market audiences etc.
- Keyword Targeting: Keyword targeting works excellently on both search and display campaigns. In the case of display campaigns, you can enter key terms related to your business or service to prompt google ads to track down relevant sites to place your campaigns. The Google Keyword Planner can be used to brainstorm ideas.
Keyword targeting forms an indispensable part of search campaigns. The keywords you choose tell Google ads which all search terms to bid on and when to display the ads on the Search Engine Result Page (SERP). Care should be taken to use the right keywords and keep a track of the negative keywords to optimize each ad group.
- Topic Targeting: Topic targeting is important to ensure that your ads are only shown alongside content that is relevant to your brand and its target audience. This kind of contextual targeting helps in choosing apps, websites and videos with topics that resonate with your business and its target audience.
- Audience Targeting: You can drive relevant traffic by reaching or targeting users who have an interest in what your business has to offer or based on what matches your customer persona.
In maximising e-commerce sales, nothing beats the potential of Google ads. Google ads offer a range of options and possibilities to help reach the right audience at the right time. One can combine different digital marketing strategies such as email, and Facebook with various Google ad campaign types to reach the right shoppers, exactly when they are looking for the product or service that you are selling via your e-commerce enterprise.
Following are some best google ad types to maximise your e-commerce sales:
- Google shopping ads
- Google search ads
- Google Remarketing ads
- Google Display Network
- YouTube Ads
- Google Gallery Ads
Also, bidding the apt keywords and search phrases in your content can help your ads to be placed on the top, side or bottom of the search pages, YouTube ad videos and other relevant content around the web.
Video advertising is the process whereby brands display promotional content to the millions of people who watch videos daily. Video advertising allows them to reach consumers through a wide range of video formats, working across multiple devices and channels. The ads play at different times and use several targeting methods.
Advantages of video ads include:
- Higher engagement
- Boosts conversion rates
- Improves SEO
- Establishes the brand and tells its story
- Builds credibility and trust
- Generate sales and increase website traffic
Search Engine Marketing (SEM) uses paid advertisements that appear on SERPs to market your brand and its services. Advertisers bid on the keywords that users are likely to enter on search engines while looking for specific products or services and take the opportunity to make their ads appear alongside the search query results. In Search engine marketing, the ads can appear as small, text-based ads, to visual shopping ads. The greatest advantage of SEM is that it enables advertisers to put the ads in front of motivated customers who are likely to make a purchase. No other advertising medium offers this, hence SEM stands as an effective way to grow your business.
Influencer Marketing
Influencer marketing is an effective digital marketing strategy that utilises influencers from different niches to promote a particular business’s products and services. Influencers spread the word on their social media feed such that their followers can get to know about that particular brand and what it offers. Influencer marketing can guarantee an increase in brand value and sales within a short period. We can choose from micro and macro influencers as per our business requirements and budget for promoting our services or products.
Influencer marketing poses several benefits in building your brand value and awareness amongst the target audience. It helps,
- Build credibility among people and portrays brand authority.
- Increase brand awareness and reach.
- Enhance your content strategy.
- Building long-term partnerships with influencers and relationships with customers.
- Helps boost SEO and ROI.
- Saves time and cost-efficient marketing strategy.
- Drive purchase decisions and increase sales.
- An effective strategy for all kinds of businesses (big and small).
- Possess unlimited sharing potential on all social media platforms.
A micro-influencer, in basic terms, refers to someone with a social media following that’s larger than a normal person but is smaller compared to a macro influencer or celebrity. They promote a particular brand’s products or services on their feed, either because they like the product and collaborate with the brand or for a money/paid partnership. Micro-influencers can immensely help spread the word about your business and drive brand traffic and sales. They possess a high engagement rate that can help take your business to higher levels.
Macro influencers are individuals with a following, that ranges from 10,000 to one million or more. When compared to micro-influencers, macro-influencers have massive reach on social media platforms and can reach hundreds of thousands of people at a time. They are capable of promoting a brand to a large target audience with a single post on social media. A single macro influencer is equivalent to several micro-influencers. If your marketing aim is to increase brand awareness and visibility, leading to large-scale sales, then macro influencers are the best available option.
Influencer marketing is suitable for all kinds of businesses- from small start-ups to mid-sized and large-scale businesses. It is an affordable option compared to traditional marketing. Influencer marketing is an effective, proven marketing strategy to leverage brand awareness and sales, irrespective of whether the business is big or small. Brands can sort the aid of micro or macro influencers to increase brand visibility without burning a hole in their pocket compared to traditional marketing.
Influencer Marketing
Influencer marketing is an effective digital marketing strategy that utilises influencers from different niches to promote a particular business’s products and services. Influencers spread the word on their social media feed such that their followers can get to know about that particular brand and what it offers. Influencer marketing can guarantee an increase in brand value and sales within a short period. We can choose from micro and macro influencers as per our business requirements and budget for promoting our services or products.
Influencer marketing poses several benefits in building your brand value and awareness amongst the target audience. It helps,
- Build credibility among people and portrays brand authority.
- Increase brand awareness and reach.
- Enhance your content strategy.
- Building long-term partnerships with influencers and relationships with customers.
- Helps boost SEO and ROI.
- Saves time and cost-efficient marketing strategy.
- Drive purchase decisions and increase sales.
- An effective strategy for all kinds of businesses (big and small).
- Possess unlimited sharing potential on all social media platforms.
A micro-influencer, in basic terms, refers to someone with a social media following that’s larger than a normal person but is smaller compared to a macro influencer or celebrity. They promote a particular brand’s products or services on their feed, either because they like the product and collaborate with the brand or for a money/paid partnership. Micro-influencers can immensely help spread the word about your business and drive brand traffic and sales. They possess a high engagement rate that can help take your business to higher levels.
Macro influencers are individuals with a following, that ranges from 10,000 to one million or more. When compared to micro-influencers, macro-influencers have massive reach on social media platforms and can reach hundreds of thousands of people at a time. They are capable of promoting a brand to a large target audience with a single post on social media. A single macro influencer is equivalent to several micro-influencers. If your marketing aim is to increase brand awareness and visibility, leading to large-scale sales, then macro influencers are the best available option.
Influencer marketing is suitable for all kinds of businesses- from small start-ups to mid-sized and large-scale businesses. It is an affordable option compared to traditional marketing. Influencer marketing is an effective, proven marketing strategy to leverage brand awareness and sales, irrespective of whether the business is big or small. Brands can sort the aid of micro or macro influencers to increase brand visibility without burning a hole in their pocket compared to traditional marketing.
App Promotions
To get better results, you should have a clear idea of how your app would evolve. One of the best ways to update your app is by gauging feedback from users who have spent time using the app. As an app developer, you should promptly discover ways to address the feedback, queries or suggestions. The ultimate key is to be consistently open to innovative changes.
As long as you are well informed about what your clients need via your app, you will be able to fashion your app such that it will add value to the end users all the time.
Business owners may wonder about the right time to invest in building apps. The best time would be when you feel that your business, big or small, can easily be understood via a mobile device. The following pointers can help you better analyse when to invest in apps for promoting your business and improving its visibility.
- When you have a loyal customer base. Loyal customers tend to appreciate it when the business/brand decides to launch apps to improve customer experience by providing them with the best possible services.
- Your business should consider developing an app if your platform has an interactive content-based customer involvement.
- Make sure that your brand/business requires the features that come with a smartphone. In some cases, even a phone’s feature can inspire businesses to create an app.
- Developing an app becomes a necessity if your business is an online game. In such cases, you would require various smartphone features to provide the best possible gaming experience for your users.
It is always better to market your app at the earliest. Since marketing is a valuable investment, both in resources and time, it is wise to start promoting your app early on and inform the audience regarding your presence and the unique services that you offer. Also, it is seen that market trends are more likely to lean towards those businesses that invest more in paid user acquisition strategies.
There are numerous benefits of having an app for your business/brand. Some of them include:
- Building your brand in strength and voice.
- Attracting more customers by providing them with valuable services.
- Connecting with your customers in the easiest and fastest way.
- Boosting customer loyalty.
- Building a personalised marketing channel.
- Attaining high customer engagement.
- Providing customers with unique features and services.
ASO stands for App Store Optimization. It is the process of optimizing mobile apps to increase their visibility in the app store’s search results. In simple terms, ASO helps in improving an app’s searchability on the web. The higher the visibility of your app in the app store ranking, the more it will attract potential customers. The ultimate goal is to drive traffic to your app’s page in the app store and prompt searchers to take action, i.e., to download your app.
Factors to be focussed in App Store Optimization:
- App title and description
- Apt target Keywords
- App icon
- Subtitles
- Reviews and ratings
- Number of downloads
App Promotions
To get better results, you should have a clear idea of how your app would evolve. One of the best ways to update your app is by gauging feedback from users who have spent time using the app. As an app developer, you should promptly discover ways to address the feedback, queries or suggestions. The ultimate key is to be consistently open to innovative changes.
As long as you are well informed about what your clients need via your app, you will be able to fashion your app such that it will add value to the end users all the time.
Business owners may wonder about the right time to invest in building apps. The best time would be when you feel that your business, big or small, can easily be understood via a mobile device. The following pointers can help you better analyse when to invest in apps for promoting your business and improving its visibility.
- When you have a loyal customer base. Loyal customers tend to appreciate it when the business/brand decides to launch apps to improve customer experience by providing them with the best possible services.
- Your business should consider developing an app if your platform has an interactive content-based customer involvement.
- Make sure that your brand/business requires the features that come with a smartphone. In some cases, even a phone’s feature can inspire businesses to create an app.
- Developing an app becomes a necessity if your business is an online game. In such cases, you would require various smartphone features to provide the best possible gaming experience for your users.
It is always better to market your app at the earliest. Since marketing is a valuable investment, both in resources and time, it is wise to start promoting your app early on and inform the audience regarding your presence and the unique services that you offer. Also, it is seen that market trends are more likely to lean towards those businesses that invest more in paid user acquisition strategies.
There are numerous benefits of having an app for your business/brand. Some of them include:
- Building your brand in strength and voice.
- Attracting more customers by providing them with valuable services.
- Connecting with your customers in the easiest and fastest way.
- Boosting customer loyalty.
- Building a personalised marketing channel.
- Attaining high customer engagement.
- Providing customers with unique features and services.
ASO stands for App Store Optimization. It is the process of optimizing mobile apps to increase their visibility in the app store’s search results. In simple terms, ASO helps in improving an app’s searchability on the web. The higher the visibility of your app in the app store ranking, the more it will attract potential customers. The ultimate goal is to drive traffic to your app’s page in the app store and prompt searchers to take action, i.e., to download your app.
Factors to be focussed in App Store Optimization:
- App title and description
- Apt target Keywords
- App icon
- Subtitles
- Reviews and ratings
- Number of downloads
Search Engine Optimization (SEO)
SEO stands for Search Engine Optimization and it refers to the practice of optimizing a webpage or website to improve its visibility on the web. SEO immensely helps in increasing quality traffic to a website via different optimization techniques. The ulterior motive is to use practices like on-page and off-page SEO to ensure that your webpage ranks higher on the search engines.
When talking about how SEO works, it is rather impossible to alter the search algorithms all at once. Certain factors are necessary to carry out Search Engine optimization and ranking of websites on search engines. That includes content quality, relevance and utility of webpages, the meaning of search queries, search content and settings.
SEO forms an indispensable part of marketing and making websites discoverable on the web. It offers a range of benefits if incorporated rightly.
Builds website credibility: The websites that rank high on SERPs are considered the most trustworthy and the ones offering quality content. The search results that appear on the first page are considered the most credible information.
Reaches a large audience and builds website traffic: Quality content and good user experience will eventually help in attracting more crowd and higher ranking for the website. The web pages that systematically adopt SEO techniques always have a competitive advantage over those websites that do not adopt it.
Relatively cost-effective strategy: SEO is rather a cost-efficient way of improving webpage visibility if adopted and managed with the right strategies. Companies can seek the help of SEO experts to optimize their web pages. If invested with the right amount of time and resources, SEO can provide unmatchable results for your websites.
Helpful in content marketing: By incorporating the right keywords at the right place for a web topic, users are more likely to discover the information they are seeking. Composing quality, non-plagiarized, credible content is essential for Search Engine Optimization. Ensure to incorporate relevant keywords in the headings, meta descriptions, and in the body of the content to improve the webpage rankings.
SEO strategies can be divided into two:
On-page SEO: It focuses on optimizing the content on the webpage to ensure that it is relevant to the users. On-page SEO focuses on inculcating the right keywords and phrases, meta descriptions, hyperlinks, external links, and apt URLs to improve the content credibility and drive website traffic. For managing the on-page content, website administrators use different content management systems (CMS).
Off-page SEO: It includes techniques that focus on enhancing a site’s rankings through activities done off-page or outside the website. Off-page SEO aims to promote your brand or site around the web. Content marketing, link building, social media marketing, podcasts, and guest blogging forms a part of off-page SEO.
The answer is “it depends”. Launching your website, optimizing the pages and ranking it in a few weeks is close to impossible. No website could be expected to rank for competitive search queries overnight. It will take a generous amount of time for a website to perform organically and for google to rank them based on their credibility and authority. If every strategy is incorporated judiciously, then you can expect your website to be ranked within a period of six months to one year. But this period can also vary depending on the level of competition, resources and strategies used.
Technical SEO focuses on improving the technical aspects of a website for it to have a better ranking on the search engines. A technically optimised website appears fast for users and easy for search engine robots to crawl. It doesn’t confuse search engines with duplicate content. Technical SEO strategies ensure that a webpage is secure and safe for its users and guarantees privacy.
Search Engine Optimization (SEO)
SEO stands for Search Engine Optimization and it refers to the practice of optimizing a webpage or website to improve its visibility on the web. SEO immensely helps in increasing quality traffic to a website via different optimization techniques. The ulterior motive is to use practices like on-page and off-page SEO to ensure that your webpage ranks higher on the search engines.
When talking about how SEO works, it is rather impossible to alter the search algorithms all at once. Certain factors are necessary to carry out Search Engine optimization and ranking of websites on search engines. That includes content quality, relevance and utility of webpages, the meaning of search queries, search content and settings.
SEO forms an indispensable part of marketing and making websites discoverable on the web. It offers a range of benefits if incorporated rightly.
Builds website credibility: The websites that rank high on SERPs are considered the most trustworthy and the ones offering quality content. The search results that appear on the first page are considered the most credible information.
Reaches a large audience and builds website traffic: Quality content and good user experience will eventually help in attracting more crowd and higher ranking for the website. The web pages that systematically adopt SEO techniques always have a competitive advantage over those websites that do not adopt it.
Relatively cost-effective strategy: SEO is rather a cost-efficient way of improving webpage visibility if adopted and managed with the right strategies. Companies can seek the help of SEO experts to optimize their web pages. If invested with the right amount of time and resources, SEO can provide unmatchable results for your websites.
Helpful in content marketing: By incorporating the right keywords at the right place for a web topic, users are more likely to discover the information they are seeking. Composing quality, non-plagiarized, credible content is essential for Search Engine Optimization. Ensure to incorporate relevant keywords in the headings, meta descriptions, and in the body of the content to improve the webpage rankings.
SEO strategies can be divided into two:
On-page SEO: It focuses on optimizing the content on the webpage to ensure that it is relevant to the users. On-page SEO focuses on inculcating the right keywords and phrases, meta descriptions, hyperlinks, external links, and apt URLs to improve the content credibility and drive website traffic. For managing the on-page content, website administrators use different content management systems (CMS).
Off-page SEO: It includes techniques that focus on enhancing a site’s rankings through activities done off-page or outside the website. Off-page SEO aims to promote your brand or site around the web. Content marketing, link building, social media marketing, podcasts, and guest blogging forms a part of off-page SEO.
The answer is “it depends”. Launching your website, optimizing the pages and ranking it in a few weeks is close to impossible. No website could be expected to rank for competitive search queries overnight. It will take a generous amount of time for a website to perform organically and for google to rank them based on their credibility and authority. If every strategy is incorporated judiciously, then you can expect your website to be ranked within a period of six months to one year. But this period can also vary depending on the level of competition, resources and strategies used.
Technical SEO focuses on improving the technical aspects of a website for it to have a better ranking on the search engines. A technically optimised website appears fast for users and easy for search engine robots to crawl. It doesn’t confuse search engines with duplicate content. Technical SEO strategies ensure that a webpage is secure and safe for its users and guarantees privacy.