Why consider Influencer marketing?
Influencer marketing, at present, is a top-notch social media marketing strategy employed by businesses/brands to attract customers. This kind of marketing service uses the idea of endorsements and product mentions from individuals with a certain number of social media following, who are generally called ‘influencers’. The core of influencer marketing strategy is the collaboration between influencers and brands. The brand associates with an online influencer (who can be a micro or macro influencer) to market its services and attract customers.
Influencer marketing, micro or macro, has the potential to improve brand recognition. Influencers have the power to impact the purchasing decisions of people, because of their knowledge in that particular niche, authority, and relationship with their followers. People follow influencers and their reviews rather than a brand. Hence, influencer marketing stands as a strong bridge between brands and potential customers, that is sure to increase brand traffic and improve sales and business growth.
Why consider Influencer marketing?
Influencer marketing, at present, is a top-notch social media marketing strategy employed by businesses/brands to attract customers. This kind of marketing service uses the idea of endorsements and product mentions from individuals with a certain number of social media following, who are generally called ‘influencers’. The core of influencer marketing strategy is the collaboration between influencers and brands. The brand associates with an online influencer (who can be a micro or macro influencer) to market its services and attract customers.
Influencer marketing, micro or macro, has the potential to improve brand recognition. Influencers have the power to impact the purchasing decisions of people, because of their knowledge in that particular niche, authority, and relationship with their followers. People follow influencers and their reviews rather than a brand. Hence, influencer marketing stands as a strong bridge between brands and potential customers, that is sure to increase brand traffic and improve sales and business growth.
Influencer Marketing & Us
ME-Digital, a digital marketing company in Kochi provides influencer marketing services that can help your brand or business achieve social media reach, engagement, traffic and sales via the use of our strategically sort out influencer marketing methods.
- We’ll help you track down the right influencer (micro or macro influencer) and make the right connection for endorsing your brand and its services.
- We’ll assist in on-point negotiations with prospective influencers, such that you would be saved from burning your pocket.
If cost-effective influencer marketing with the apt influencer is your demand, then ME Digital has got you covered.
Influencer Marketing & Us
ME-Digital, a digital marketing company in Kochi provides influencer marketing services that can help your brand or business achieve social media reach, engagement, traffic and sales via the use of our strategically sort out influencer marketing methods.
- We’ll help you track down the right influencer (micro or macro influencer) and make the right connection for endorsing your brand and its services.
- We’ll assist in on-point negotiations with prospective influencers, such that you would be saved from burning your pocket.
If cost-effective influencer marketing with the apt influencer is your demand, then ME Digital has got you covered.
Micro-Influencers
Micro-influencers are people with a social media following that is larger than normal people’s but smaller when compared to that of a celebrity. Micro-influencers collaborate with brands to promote products that align with their interests or niche. Brands seek the aid of micro-influencers who have an organic following to provide an authentic endorsement of their services and products. Even though the reach may be less when compared to macro and celebrity influencers, micro-influencers can assure brand engagement, unique content generation, and creative channels to the target audience.
Micro-Influencers
Micro-influencers are people with a social media following that is larger than normal people’s but smaller when compared to that of a celebrity. Micro-influencers collaborate with brands to promote products that align with their interests or niche. Brands seek the aid of micro-influencers who have an organic following to provide an authentic endorsement of their services and products. Even though the reach may be less when compared to macro and celebrity influencers, micro-influencers can assure brand engagement, unique content generation, and creative channels to the target audience.
Macro-Influencers
Macro influencers also called mid-tier influencers, are people with around 250,000 to 1,000,000 social media followers. What makes them ideal for brand endorsements and collaborations is, the range of reach and customer targeting they can promise a brand compared to micro-influencers. Macro influencers are seen to strictly collaborate with brands that resonate with their niche and interests, unlike micro-influencers who are more open to new options. They can be key opinion leaders and their promotions can drive quick sales owing to the number of followers their social media platforms have gathered over time.
Macro-Influencers
Macro influencers also called mid-tier influencers, are people with around 250,000 to 1,000,000 social media followers. What makes them ideal for brand endorsements and collaborations is, the range of reach and customer targeting they can promise a brand compared to micro-influencers. Macro influencers are seen to strictly collaborate with brands that resonate with their niche and interests, unlike micro-influencers who are more open to new options. They can be key opinion leaders and their promotions can drive quick sales owing to the number of followers their social media platforms have gathered over time.